"Faster, More Reliable, and Cheaper @ 3 Austria"

Hutchison 3G Austria, or "3", the first Austrian Mobile Multimedia Provider, followed the global Hutchison 3G decision to replace its CRM architecture. 

In undertaking this effort 3 wanted to improve their overall IT architecture, specifically targeting long lead times to market and time-consuming and unreliable service order processes. Project and development costs had to be kept to the minimum and, most importantly, long-term operational costs had to be reduced, while improving service quality.

Qorus Integration Engine was the key to achieving these goals.

About 3:
Hutchison 3G Austria GmbH started in May 2003 with the brand 3 as the first sole mobile multi media provider in Austria. 3 offers multimedia products such as video calling, music videos and mobile television on the UMTS-mobile and in addition provides the classic ways of communication (voice calling, SMS and MMS). With more than 370,000 customers (as per: August 2006) 3 is the clear market leader with UMTS applications. Hutchison 3G Austria GmbH is wholly owned by Hutchison Whampoa Limited in Hong Kong.